Rally racing legend Prodrive to offer own in-house catering program


If you’re the type of person who has a stash of old Colin McRae Subaru rally cars that need to be restored, why not send them back to the company that built them?


Many car manufacturers are getting involved in historic cars these days. Auto manufacturers like Porsche and Mercedes have extensive classic car parts programs, and even companies like Lamborghini and Ferrari have classic restoration programs in-house.

This all makes sense, given the continued rise in values ​​for classic vehicles, but what do you do if you are a wealthy person and your tastes lean towards the sleeker side of things, like in real race cars? Well if you love classic WRC rally cars or even modern Le Mans GT cars then the racing legends at Prodrive UK have you sorted.

The British firm announced on Wednesday the launch of its Prodrive Legends program which will help collectors with the authentication process when purchasing a vehicle – something important, as cars with an established competition history often order. a bonus. It will also offer both mechanical work and full restoration for racing cars built by Prodrive.

“Many of these cars now enjoy classics of immense value to their avid owners,” said Paul Howarth, motorsport operations manager for Prodrive, in a statement. “With the formation of Prodrive Legends, owners can now bring cars home to the same company – and even many of the same people – who originally designed and built them and led them to multiple wins. “

If you think this sounds like a big push for a relatively small business, you are right. But Prodrive is a legendary company in the racing community, and it has built a bunch of winning race cars over its 35 year history, including Subaru rally cars, Aston Martin GT race cars and even BMW. E30 M3. A restoration by the company that built the car is likely to earn a premium in the market.

“Quite simply, there is no one in a better position to rebuild a Prodrive car – we literally know them by heart and a lot of the people we have on the Prodrive Legends team originally built the cars,” he said. declared Howarth. “In addition, we have all original build data and also own the reproduction rights to key car parts, while sourcing the notoriously hard to find original components is no problem through the network of contacts that we have established since the early 1980s. “

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