The SOAPBOX race will come to Bradford later this year, with organizers hoping the wacky event will draw crowds of around 20,000 to the streets of the city.
The Bradford Business Improvement District (BID) is holding the Super Soapbox Challenge in the city center for the first time on May 1.
The BID, which is funded by more than 600 companies and organizations paying fees to help promote and develop the city centre, had hoped to hold the event last year but it had to be postponed due to the Covid pandemic .
Following the success of the big festive fireworks display in November, the BID is determined to hold more major events drawing crowds to the Bradford Mall.
BID President Ian Ward said: “It was such a shame that we couldn’t organize this last year as the announcement received a brilliantly positive reaction and real excitement was starting to build.
“Now that the Plan B restrictions have been lifted, we have a great opportunity to kick off this fantastic event and bring people back to the city center to see all we have to offer while supporting shops and venues. locals who have been hit hard by the pandemic – AND raising money for charity! »
The BID is the main sponsor of the Super Soapbox Challenge, but additional support will be needed from local and regional businesses to help it get off the starting grid.
BID Director Jonny Noble added: “We really want this to happen for Bradford, but delivering an event like this will require working in partnership and a number of sponsors before we can commit to it. fully.”
“Experience elsewhere suggests this will be great for the city center and will likely become an annual event if we can get the first one going.”
The course of the races remains to be finalized but will see carts hurtling down the town centre. It is organized by The Super Soapbox Challenge Company, which has had success with similar events elsewhere.
Individuals and teams attending the event will be able to use it to raise money for charity, and schools and charities themselves will also be encouraged to participate. Companies can enter company teams to build and race their carts.
Anyone interested in supporting the event should contact Andrew Pearson on 07885 944478 or email [email protected]
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